|The Tenth Annual Game Design Think Tank
Project Horseshoe 2015
|Group Report: Augmented Reality Theater As An Entertainment Destination|
|Participants: A.K.A. "Dave & Blusterís"|
|Steve Meretzky, Game Show Network (GSN)||David Warhol, Realtime Associates, Inc.|
|download the PDF|
Brief statement of the problem(s) on which the group worked:
Much attention – and even more money - has poured into virtual reality as a breakthrough entertainment vehicle in the last few years. Despite this, augmented reality has yet to come into its own as an entertainment format, even though it does not suffer many of the very trappings that content authors are still struggling to overcome with virtual reality. What are the characteristics of augmented reality as an entertainment format, what are the domains of design that content creators can explore, and what is possible to maximize audience participation?
Continuing the exploration of last year’s “Alternative Play” session, the authors of the report also describe an entertainment destination designed to capture contemporary audiences as well as their disposable income.
A brief statement of the group’s solutions to those problems:
The authors created a conversational template and then interviewed other conference participants in a workgroup format. The solution space was divided into the following categories
Duration of experience: what is the ideal time for an engaging experience for the participant.
Number of participants: given the nature of interactivity and agency of each participant in the outcome, how many participants would be ideal to simultaneously share the experience.
Pricing: how much would a participant be willing to pay (usually as a function of duration).
Return/Repeatability: what factors would encourage a participant to return.
Gameplay mechanics: what gameplay mechanics are unique to an augmented reality theater? What are engaging for group play.
Physical layout: what considerations will maximize participant engagement for pre-show and post-show.
Comparable activities. What are comparable destination activities, their price points, and what can be divined from them to inform the AR theater.Social considerations. One of the biggest characteristics of AR when compared to VR is the amount of natural human interaction possible. What factors discourage and encourage social interaction.
select a section:
Copyright 2000-2015, Fat Labs, Inc., ALL RIGHTS RESERVED