The Project Horseshoe Topic for 2011:
SOLVING GAME DESIGN'S TOUGHEST PROBLEMS

This November 3rd-6th, some of the brightest minds in the games industry traded the comforts and chaos of the corporate world to convene at a secluded country inn to discuss, argue, debate, brainstorm and possibly alter the course of history for game design.

The Sixth Annual Game Design Think Tank, Project Horseshoe, offered a unique and highly effective way to confront some of the toughest issues facing our industry today, and to influence their outcome. In what many consider to be the most important and beneficial networking opportunity of the year, this unusual conference gathers together movers and shakers of the games industry for a long weekend of concentrated, uninterrupted discussions, debates, and roundtables, as well as inspirational and practical speaker sessions with industry leaders.

This year's Project Horseshoe serves as an example of the great things that can be accomplished by a group of professionals, working in a supportive environment, and dedicated to cooperatively solving industry-wide problems.

Executive Chair:
Linda Law,
President
Fat Labs, Inc

Executive Director:
Teresa Avallone,
CEO
Avallone Media Group

Patricia A. Pizer
Creative Director
ZeeGee Games

Bob Bates
Game Designer and Writer
www.bobbates.com

Daniel Cook
Chief Creative Officer
Spry Fox

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select a section:
1. Introduction
2. Workgroup Reports Overview
3. Practical Psychological Manifesto
4. How to Reinvent a Genre
5. Topics, Tactics and Tools for Building Authentic Long-term Engagement Mechanisms
6. Emotions Through Rules And Systems
7. Location-Based Games
8. Schedule & Sponsors