The Project Horseshoe Topic for 2010:
SOLVING GAME DESIGN'S TOUGHEST PROBLEMS

This November 4th-7th, some of the brightest minds in the games industry traded the comforts and chaos of the corporate world to converge on a secluded 940-acre ranch in Texas to discuss, argue, debate, brainstorm and possibly alter the course of history for game design.

The Fifth Annual Game Design Think Tank, Project Horseshoe, offered a unique and highly effective way to confront some of the toughest issues facing our industry today, and to influence their outcome. In what many consider to be the most important and beneficial networking opportunity of the year, this unusual conference gathered together movers and shakers of the games industry for a long weekend of concentrated, uninterrupted discussions, debates, and roundtables.

Unlike conventional meetings, Project Horseshoe shuns neckties, company logos and fluorescent lights as detrimental to group thinking processes. Project Horseshoe uses natural catalysts to deepen and broaden thought; attendees do their work under wide Texas skies. They sleep in cabins overlooking beautiful Lake Buchanan, and are fed with a Lone Star State flair and gracious hospitality. The group brain is given lots of equipment for creative play and a comfortable structure for brainstorming and networking.

This year's Project Horseshoe serves as an example of the great things that can be accomplished by a group of professionals, working in a supportive environment, and dedicated to cooperatively solving industry-wide problems.

EXECUTIVE CHAIR:
George Sanger;
The Fat Man

Linda Law;
CEO
Project Horseshoe

EXECUTIVE DIRECTOR:
Teresa Avallone;
CEO
Avallone Media Group

Patricia A. Pizer,
Game Design Consultant

Bob Bates,
Game Designer and Writer
www.bobbates.com

Daniel Cook,
Game Designer
Microsoft

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select a section:
1. Introduction
2. Workgroup Reports Overview
3. Using Games as a Delivery Vehicle for Political and Cultural Messages
4. Making Online Multiplayer a Better Place
5. In Search of Better Narrative in Games
6. Designing Games for Many Colocated Players
7. The Renaissance of Game Designers
8. Schedule & Sponsors