Game Design for Enduring Customer Relationships

Posted on Leave a commentPosted in 2016 Workgroup Topic Proposals
In this new world of ‘games as a service’ and self publishing, the responsibilities of our companies are far broader than simply designing a great core game. Our player’s experience extends beyond the digital interaction they have with our product and out into social media, customer support, live streaming, community gatherings, physical product… Each an every one of these ancillary functions are just as important to the success of our company as the code or artwork we craft for the core product.
The companies that are hugely successful these days think about all of this in a holistic fashion, forging lifelong connections with their fans that become a core part of their player’s identity. Supercell, Riot, Valve, Blizzard, all have this consistent thread of long term, umbrella brand thinking, placing their customers at the centre of everything.
How could we use best practice game design to expand the delight of our player experience beyond the software, and into every facet of interacting with our brands?

Mindfulness at Play

Posted on Leave a commentPosted in 2016 Workgroup Topic Proposals
Meditation has been used for thousands of years as a way to support our mental well being. These techniques are enjoying a resurgence in popularity in recent years, with considerable scientific evidence backing its benefits, especially for those suffering from anxiety or depression. We’ve even seen some meditation apps crack the top grossing charts!
Could our modern games benefit from the integration of mindful moments or techniques?
Could whole games even be centered around a mindful mechanic?
Ian Bogust did a good write up a few years back on ‘Video Game Zen’ and the potential for mindfulness games:
He even made a game of his own for the Atari Joyboard:
His critique of Cloud as still too “lean in” to be truely meditative was fair at the time, but TGC’s subsequent work (Flower and Journey) have smoothed out the interactions and made experiences that are more blissful. Still, these exemplary titles rely heavily on more traditional game mechanics that require the player to problem solve and traverse space in a way that breaks the meditative state.
A core principle in mindfulness that many people struggle with, is that it is not the practice of eliminating thought entirely, but instead allowing your internal (monkey mind) and external (physical senses) stimulus to rage around you without letting them control you. This video summaries it beautifully:
Could games somehow present a pathway to learning how to be more mindful?
Could ‘walking simulators’ like Firewatch present a way forward? Is zoning out in No Man’s Sky as effective as sitting in lotus chanting mantras? Are perfectly beautiful moments like the giraffe scene in The Last of Us enough to provide us brief windows into bliss that might help us appreciate the world around us more?
Let’s explore the concept of mindfulness as something we might be able to integrate into our design and thinking to create more fulfilling experiences for our players.