Anticipation is everywhere. We constantly are driven by it in unsuspecting ways. When you feel your phone buzz – is that a text? Who is it? Is it important? When you are listening to a song and that favorite part is about to come on. Why is that exciting? When we played hide and seek as kids, the seeker is constantly anticipating finding someone, and the hiders are constantly nervous about being found. I would like to dig further into the biology(Fast and slow dopamine), psychology(Loops) and design considerations for understanding and using Anticipation. Aren’t you excited? That’s Anticipation at work!