We now have at least a decade of design experience building free-to-play game. Mobile F2P is maturing rapidly and Mobile Premium is shrinking. Both PC and console have adopted IAP within their top selling games. It isn’t hyperbole to say the majority of financially successful games would not be so if it weren’t for their IAP monetization designs.
Sometimes these systems do bad things to players. Gambling is a popular topic in the press. At the very least many of the practices can be deeply dehumanizing to players.
For me, I spend about 80% of my time designing and balancing the F2P systems outside (and inside) the core game loop. This is independent of The Man breathing down my neck. It is simply the world we live in.
Given this reality, how do we:
1. Make games that are profitable. Especially given maturing markets and intense competition.
2. AND Make games that are a positive addition to the lives of our players.
3. AND Find the joy in monetization design. It seems like there are some wonderful system design and multiplayer design challenges.